If you love displaying luxury logos on your clothing, bags, accessories, and yes, even your surf board, you likely love Louis Vuitton.
Louis Vuitton is a french luxury fashion house founded in 1854 by Louis Vuitton. The brands “LV” monogram appears on just about all its products, from handbags to luggage to clothing, leather goods, shoes, watches, jewelry, and accessories.
From 2006 to 2012 Louis Vuitton was deemed the world’s most valuable luxury brand. Its valuation was in the range of $26 billion.
Louis Vuitton is also one of the most counterfeited brands. The counterfeiting is no long limited to just their handbags, now just about all their items are illegally copied and additional items can even be found with the LV logo such as bedding which LV never made. To say the counterfeiting is out of control is an understatement, however it doesn’t seem to affect retail sales of the brand. LV aggressively works to fight counterfeiting pursuing offenders through the courts worldwide but it is a never-ending task. The company allocates approximately half of its communications budget to fight the counterfeiting of their items.
Above (left to right): Louis Vuitton crocodile handbags at resale can be found in the $12,000.00 range.
Army green Louis Vuitton Virgil Abloh Christopher backpack with monogram print resells for about $12,000.00.
Vintage and rare Louis Vuitton Richard Prince Firebird Tote Set can fetch $24,000.00 and LV monogram baseball shirt resells for about $15,000.00
Louis Vuitton reversible rabbit lined monogram vest resells for about $10,000.00 and LV’s mens chronograph watch goes for about $2,700.00
A lot of people don’t realize that most of LV handbags are not leather, rather instead they are canvas. The bags are however typically trimmed in leather. When you are buying LV your really buying the status symbol and good quality.
Fun fact: In 1930 the famous “Keepall” bag was introduced and in 1932 the “Noé” bag was created. This bag was originally made for champagne merchants to transport bottles.
Soon after Louis Vuitton designed the “Speedy” bag, all still in production today.
It is said that the most valuable Louis Vuitton designs are the monogram designs but it really depends on the item and its production stats. Louis Vuitton produces a lot of limited edition items that are very costly out of the gate and they usually hold their value, but things change, and so does market value, so if you are a seller, you will want to act fast if a particular item has great resale value. Delaying sale in hopes of getting a higher value in the future could be beneficial but it could also backfire.
Always consult an expert when re-selling Louis Vuitton or other high value items like fine jewelry or fine art.